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    <p>I've always been told that you want your key phrase rich URLs as close to the root as possible. To use hyperbole, domain.com/manufacturers/nintendo/products/super-mario-brothers is less effective than domain.com/super-mario-brothers or domain.com/nintendo/super-mario-brothers.</p> <p>With the slashes, I assume you have IIS7. If you don't, you can download the <a href="http://www.microsoft.com/web/spotlight/urlrewriter/" rel="nofollow">Rewrite Module 2.0</a>, and once installed, click it, then click add rule, there's a module right on the interface for taking care of <strong>trailing slashes</strong> throughout your solution.</p> <p>After you've downloaded the Rewrite module, I would also recommend the <a href="http://weblogs.asp.net/scottgu/archive/2009/12/15/search-engine-optimization-seo-toolkit.aspx" rel="nofollow">Search Engine Optimization Toolkit</a> that will offer suggestions as well. Some of the suggestions may be feeble, but some may be worth looking at. For instance, maybe you have your pageheaders styled a certain way but you don't have h1 tags, which SEs like. </p> <p>Lastly, none of the rewrite modules mean anything if you don't get your hands dirty and go out there and make backlinks. Submit your sitemap.xml to google, your urllist.txt to yahoo/bing, and then backlink. Put your site in as many free directories as possible if they're relevant to your industry -- don't "link farm", though. Make a notepad file with a 30 or 40 word description with key phrases from your site, and just copy/paste 'em into backlinking directories. The most important backlinks are the ones that are pertinent to your product.</p>
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