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POWhat are Facebook Ad Group Keyword Stats?
 

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  1. POWhat are Facebook Ad Group Keyword Stats?
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    <p>Right at the end of the <a href="http://developers.facebook.com/docs/reference/ads-api/adgroup/#getstats" rel="noreferrer">Ad group graph documentation</a>, it mentions keyword stats. Having managed to find an example of where we're using this, I'm not entirely sure what the stats are I'm recieving.</p> <p>For example, I get keywords stats (retrieved at ~2011-11-02T09:55:00+0000):</p> <pre><code>{ "data": { "electronics": { "impressions": 2388, "clicks": 1, "unique_impressions": 557, "unique_clicks": 1 }, "mobile": { "impressions": 3159, "clicks": 2, "unique_impressions": 637, "unique_clicks": 2 }, "photography": { "impressions": 202929, "clicks": 83, "unique_impressions": 38692, "unique_clicks": 83 } } } </code></pre> <p>That's a total of 85 clicks.</p> <p>Getting the stats for the last 7 days, I get:</p> <pre><code>{ "id": "6003855466377/stats/1320192000/1320796800", "impressions": 203984, "clicks": 82, "spent": 4715, "social_impressions": 0, "social_clicks": 0, "social_spent": 0, "unique_impressions": 38753, "social_unique_impressions": 0, "unique_clicks": 82, "social_unique_clicks": 0, "actions": 0, "connections": 0, "adgroup_id": 6003855466377, "start_time": "2011-11-02T00:00:00+0000", "end_time": "2011-11-09T00:00:00+0000" } </code></pre> <p>Which says 82 clicks. I've tried various interpretations of the "past 7 days (excluding the current day)", and I can't get the figures to match.</p> <ul> <li>Why don't the stats match? (Is this a timezone thing?)</li> <li>Can I get keywordstats by day? How?</li> </ul> <p>This would be a really useful metric for our Facebook team here, especially as Facebook advertising is still a new(ish), and evolving, tool for us. </p> <p><strong>EDIT</strong></p> <p>Ok, so I can understand that keywordstats are duplicated (if I'm interested in mobile + photography, then an impression counts twice), but surely having one category that's has higher clicks than the entire adgroup is still wrong?</p>
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    1. USDavid Kemp
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    1. COIf you add a bounty to your question, you're much more likely to get an answer.
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      1. USMichael Pryor
    2. CO@MichaelPryor - yeah, but I was redirected here from the facebook developer pages, saying this is where to ask for support. Why should I waste my reputation points on my employer's problem?
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      1. USDavid Kemp
    3. CO...because you want an answer? doesn't seem like wasting when you are spending imaginary unicorn points to trade for knowledge.
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