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POTrack mass email campaigns
 

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    <p>Litmus released an email analytics service last month (may 2010).<br> See here: <a href="http://litmusapp.com/email-analytics" rel="noreferrer">http://litmusapp.com/email-analytics</a></p> <p>They boast a very cool "read rate" tracking: they can track normal reads, Skims, and Glanced/Deleted.</p> <p>How can they track skims and glanced/deleted? This to me seems impossible :)</p> <p>They also track forwards and prints. Prints are easy (they include a css @media print query with a bg image).</p> <p>But forwards? I think this might be a combo between subsequent opens and different IPs/reffering URLs. However, this means that if I open my mail and re-read it from another computer, it counts as a forward. Any ideas on this one?</p> <p><b>To summarize:</b> <a href="http://litmusapp.com/email-analytics" rel="noreferrer">Litmus Email Analytics</a> says they can track email reads, skims, glanced/deleted, prints and forwards. How do they do it (skims, glanced/deleted and forwards)?</p> <p><b>Tracking code:</b> This is the code. You create a unique code for each list/campaign combination (so that you can track campaigns..) then you put the following html/css code before the tag of your email message.</p> <pre><code>&lt;style&gt;@media print{ #_t { background-image: url('https://a6.emltrk.com/XX0000XX?p');} } div.OutlookMessageHeader, table.moz-email-headers-table, blockquote #_t { background-image:url('https://a6.emltrk.com/XX0000XX?f') } &lt;/style&gt; &lt;div id="_t"&gt;&lt;/div&gt; &lt;img src="https://a6.emltrk.com/XX0000XX" style="display:none" width="1" height="1" border="0" /&gt; </code></pre> <hr> <p>Test results: </p> <p>With Gmail, print tracking works. Yahoo! somehow fails. Glances/Deleted actually works, I've tested.</p>
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    1. COIf they IMG SRC a CGI-generated animated GIF (like a clock), they can measure how long the CGI is sending data to the reader and use that for skim/glance?
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    2. COIf that were true, then if you would load the IMG URL in a browser... shouldn't it simply keep loading until you close the page? That isn't the case. PS: I've edited the initial post with the tracking code they give you.
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    3. COSeriously, any input on this will be appreciated. I'm dead curious as to how they do this. Will keep testing and updating the initial post.
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