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    <p>You are missing several syntaxes for e-commerce to work in Universal Analytics. Have you read the documentation on <a href="https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce" rel="nofollow">https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce</a>? </p> <p>What you have now is basically only the transaction saved within GTM, so there are several ways to go about doing the actual transaction. You could set up rules within GTM to fire the transaction if it sees a specific event within the dataLayer, which looks like what you have tried? If so, then you need to create a rule to fire the transaction once it sees this data. </p> <p>Or, you could just send the whole transaction within the checkout page where the dataLayer itself is placed. </p> <p>For this to work, and what I am seeing is missing, is the call for the ecommerce javascript library. </p> <pre><code>ga('require', 'ecommerce', 'ecommerce.js'); </code></pre> <p>Also, your not sending the transaction itself using <code>ga('ecommerce:send');</code>. </p> <p>Some key components from the documentation from Google is, when using the ecommerce.js library: </p> <blockquote> <p>To load the ecommerce plugin, use the following command:</p> </blockquote> <pre><code>ga('require', 'ecommerce', 'ecommerce.js'); </code></pre> <blockquote> <p>This command must occur after you create your tracker object and before you use any of the ecommerce specific functionality.</p> </blockquote> <pre><code>ga('ecommerce:addTransaction', { 'id': '1234', // Transaction ID. Required. 'affiliation': 'Acme Clothing', // Affiliation or store name. 'revenue': '11.99', // Grand Total. 'shipping': '5', // Shipping. 'tax': '1.29' // Tax. }); ga('ecommerce:addItem', { 'id': '1234', // Transaction ID. Required. 'name': 'Fluffy Pink Bunnies', // Product name. Required. 'sku': 'DD23444', // SKU/code. 'category': 'Party Toys', // Category or variation. 'price': '11.99', // Unit price. 'quantity': '1' // Quantity. }); ga('ecommerce:send'); </code></pre> <p><strong>UPDATE</strong>: After a comment from questioner, I'd like to add this to my answer. What needs to be done is to set up the transaction itself to be tracked within GTM. To do this, follow theese steps: </p> <ol> <li>Create a new tag and name it, for example, "Track transaction".</li> <li>Select "Universal Analytics" as tag type </li> <li>Select "Transaction" as track type </li> <li>Add a new rule and name it, for example, "Conversion page" </li> <li>Enter URL contains "thank-you-page" and add another field </li> <li>Enter event equals gtm.dom</li> </ol> <p>Save and publish and see if this solves your issue. </p>
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    1. PODataLayer for TagManager is not tracked in Google analytics
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    1. USMrSponge
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    1. COWe have the rule setup that we can confirm in the google analytics GA debugger chrome extension. And the above codes looks like for regular universal analytics ecommerce transactions. We are following this documentations https://support.google.com/tagmanager/answer/3002596?hl=en pls help us to move further.
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      1. USSridhar
    2. COI see. Have you set up the tag to fire to track the transaction as well after the event gtm.dom is fired?
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      1. USMrSponge
    3. COWe are not using the gtm push we are directly passing the variable. I think we are missing at some formatting level. not sure what is the problem still trying to figure it out.
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      1. USSridhar
 

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