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    <blockquote> <p>it appears they have an SEO advantage</p> </blockquote> <p>What should this be, a "SEO advantage"? Good web search engines try to understand the content of a page. The page author defines the structure of the content by using HTML, which might help search engines. Now, if the content contains a list, it is a very good idea to use the corresponding HTML element for lists → here you have your "SEO advantage". In the same way, you use the heading HTML elements if you have a heading in your content. And yes, these also offer "SEO advantages" … for headings, that is. </p> <p>But this doesn’t mean that there is any benefit in using list (or heading) elements for content that is not a list (or a heading). Otherwise …</p> <pre><code>&lt;ul&gt; &lt;li&gt;Why&lt;/li&gt;&lt;li&gt;not&lt;/li&gt;&lt;li&gt;use&lt;/li&gt;&lt;li&gt;lists&lt;/li&gt;&lt;li&gt;for&lt;/li&gt;&lt;li&gt;words&lt;/li&gt;&lt;li&gt;in&lt;/li&gt;&lt;li&gt;sentences&lt;/li&gt;&lt;li&gt;?&lt;/li&gt; &lt;li&gt;O&lt;/li&gt;&lt;li&gt;r&lt;/li&gt;&lt;li&gt; &lt;/li&gt;&lt;li&gt;l&lt;/li&gt;&lt;li&gt;e&lt;/li&gt;&lt;li&gt;t&lt;/li&gt;&lt;li&gt;t&lt;/li&gt;&lt;li&gt;e&lt;/li&gt;&lt;li&gt;r&lt;/li&gt;&lt;li&gt;s&lt;/li&gt;&lt;li&gt;?&lt;/li&gt; &lt;/ul&gt; </code></pre> <p>Always use HTML elements exactly in the way they are defined in the specification. Otherwise all consumers (browsers, search engines, screen readers, …) will have a hard job.</p> <p>And this doesn’t mean that it would be inappropriate to use <code>dl</code> in your case. It depends on your content. A <code>dd</code> can certainly contain <code>p</code> elements. But note that in HTML5 you <a href="http://www.w3.org/TR/2013/CR-html5-20130806/grouping-content.html#the-dt-element" rel="nofollow">can’t</a> use headings in <code>dt</code>.</p>
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