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  1. POKnowing how many installs were made via facebook mobile app ad
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    <p>Last week I uploaded a new app. I started a Facebook mobile campaign, and did as was told in <a href="https://developers.facebook.com/docs/ads-for-apps/measurement/" rel="nofollow noreferrer">https://developers.facebook.com/docs/ads-for-apps/measurement/</a> in order to measure app installs (I added the Facebook sdk v3.5 into my apk and called the relevant api calls).</p> <p>In my Facebook apps -> Insights -> Mobile App Installs page, it says:</p> <blockquote> <p>This dashboard shows organic and paid app installs reported by either the Facebook SDK for iOS, Facebook SDK for Android, or a Mobile Measurement Partner*. Developers should use this dashboard for debugging to ensure that app installs are being recorded. This dashboard can also be used as an indicator of app install volume** and as a baseline for understanding how ads are increasing installs of your app. For detailed data on paid installs, see the analytics in the Ads tool.</p> </blockquote> <p>What I want to see is my ads <strong>impressions, clicks, installs</strong>.</p> <p>What I do not understand is, are the numbers in the "Mobile App Installs" page refer to overall app installs, or only installs made via facebook ads?</p> <p>Also, regarding the last sentence ("...see the analytics in the Ads tool") , I don't see any info about installs in the Ads tool (only impressions and clicks, no installs).</p> <p>Does anyone know where to find the data I'm looking for?</p> <p><strong>Edit:</strong></p> <p>in Facebook's <a href="https://www.facebook.com/ads/manage" rel="nofollow noreferrer">https://www.facebook.com/ads/manage</a> page, only have the following data: <img src="https://i.stack.imgur.com/YVZim.png" alt="enter image description here"></p> <p>And there is no info regarding actual installs. Where can the installs data be found?</p>
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