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    <p>It's not possible to track <em>clicks</em> on your Smart Banner, but it is possible to track the number of <em>installs</em> that come from your Smart Banner. There are <s>three</s> two ways you can do it:</p> <p>1) Use <a href="http://get.tapstream.com/23fV/">Tapstream</a> to track your installs from your web page to the app. It even integrates with Google Analytics.</p> <p>2) If you have a paid app, you can use the affiliate-data parameter. You'll need to sign up as an <a href="http://www.apple.com/itunes/affiliates/">iTunes Affiliate</a> (but you should do that anyway if you care about iOS analytics; it's the only official way to measure conversion rates on iOS).</p> <p>Here's the instructions for Linkshare, the US affiliate partner. Log in to Linkshare, click Links -> Deep Linking in the menu. Select "US iTunes, App Store, iBookstore, and Mac App Store" as your advertiser and paste in an itunes URL. You'll get a link like this:</p> <pre><code>http://click.linksynergy.com/fs-bin/click?id=XXXXXXXXXXX&amp;subid=&amp;offerid=[...] </code></pre> <p>That "id=XXXXXXXXXX" section is your site ID. Linkshare's partner ID is 30. So put this in your smart banner:</p> <pre><code>&lt;meta name="apple-itunes-app" content="app-id=311507490, affiliate-data=partnerId=30&amp;siteID=XXXXXXXXX"/&gt; </code></pre> <p>Where XXXXXXXXXX is your site ID. Linkshare can then tell you how many installs you received.</p> <p><s>3) Use the app-argument parameter to pass data from your web page to your app, and record the number of installs yourself. (You'll have to keep/manage the logs yourself on your own server, but at least you'll have the data.)</s> EDIT: As pointed out in a comment, app-argument only applies if you click Open when the app is already installed; it does not help to <em>track installs</em>. </p>
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