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    <p>This is comprehensive, <strong><a href="https://webmasters.stackexchange.com/questions/34173/subdomains-vs-subdirectory-status-as-of-2012" title="subdomain vs subdirectory 2012 status">Sub-domain versus sub-directory</a></strong> (via Webmasters SE). It was updated in November 2012. Look at <strong><a href="https://webmasters.stackexchange.com/a/30944/8359" title="reverse proxy effect on subdomain versus subdirectory">this answer</a></strong> too, as it specifically describes, with a huge chart, what effect sub-folders (meaning sub-directory in this context) versus sub-domains have on SEO, and how use of reverse proxy can affect blog SEO. The gist of it is that a sub-domain is preferable to a sub-directory.</p> <p><strong>EDIT</strong><br> I may have mis-read the question. If the choice is between<br> <code>mywebsitename.com/blog</code><br> versus<br> <code>mywebsitenameblog.com</code> </p> <p>then I would definitely recommend using the sub-directory. This is why:</p> <ul> <li>If you use an entirely different domain name, even if it is your website's domain with the four letters <code>blog</code> concatenated, it will be confusing to users, as no one does that! </li> <li>You will need to pay for a second domain and that costs more money.</li> <li>You'll be doing something that is inconsistent with typical website naming conventions, which I'd avoid if I were concerned about SEO and were developing an e-commerce website. I don't know if it will negatively affect SEO ranking, but it won't help, as it will be an entirely different domain name, without any of the positive reputation or credibility of your primary domain name. </li> <li>It will be four characters longer, which is never good, as it will be less convenient, more difficult to remember, etc.</li> </ul> <p>Better yet, use a sub-domain of your primary website for your blog. To summarize, you should do the following, in order of best to worst:</p> <p><code>blog.mywebsitename.com</code><br> <code>mywebsitename.com/blog</code><br> <code>mywebsitenameblog.com</code></p>
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