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    <p><strong>Integer or UUID</strong></p> <p>The <code>cid</code> is the equivalent of the second value in the <code>_utma</code> cookie when you use the javascript tracking. In js tracking, it is a random integer (generated by <code>Math.round(2147483647 * Math.random())</code>). But it is strored and sent as a string : so you can use both formats (integer or UUID).</p> <p><strong>Required/Optional</strong></p> <p>With js tracking, a request sent with a missing user id is ignored by Analytics servers. So assume that it is required.</p> <p><strong>Link web visitor with measurement protocol actions</strong></p> <p>If you want to link your backend user with a visitor previously tracked with Analytics javascript <code>ga.js</code>, you can get the <code>cid</code> value from the <code>_utma</code> cookie. But I don't recommend it; each time it changes (terminal or browser change, cookies cleaning, etc.), you will lose the link with your customer's previous actions.</p> <p><strong>Update</strong></p> <p>The <code>analytics.js</code> did not exist when the question was asked. <code>cid</code> is now stored in the cookie <code>_ga</code>. You can get it in javascript with:</p> <pre><code>ga(function(tracker) { var clientId = tracker.get('clientId'); }); </code></pre> <p>As of writing this, when you do get the clientId from the tracker as in the above code it won't give you a UUID but two random 32-bit integers in the format of "X.Y". This implementation may change to the UUID in the future. </p> <p>Or set it with your own value (like a backend generated UUID):</p> <pre><code>ga('create', 'UA-XXXXX-Y', {'clientId': 'your_client_id'}); </code></pre>
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    1. POWhat is the client ID when sending tracking data to google analytics via the measurement protocol?
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    1. POWhat is the client ID when sending tracking data to google analytics via the measurement protocol?
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    1. COIsn't linking a backend user with a visitor previously tracked by analytics.js one of the main points of the 'measurement protocol', allowing correlation of referrers/campaigns/landing-pages with later non-web results? I suspect the right approach is to supply your own site's `clientId` from the get-go (using https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#clientId), so that it's trivially available to both analytics.js's in-page tracking and your own later measurement-protocol operations.
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    2. COThe new clientId is the old cid and is now writable (response updated). You still have the same problem: cid is often set before you know the visitor (ex. before login). And you can't re-set it with your own value without loosing all session data (ex referer).
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    3. COYou have a small typo: an additional ')' at this line: var clientId = tracker.get('clientId')); Thanks a lot for your answer!
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