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    <p>Unique identifier for mobile platforms such as Android and iOS basically uses Android_ID and UDID (Deprecated) now its IFA. Android OS also allows other system indentifiers like equipment ( IMEI, MEID or ESN ) and subscriber ( IMSI from the SIM and WLAN MAC address) identifiers. </p> <p>For mobile web, like online, third party cookies are used. Third-party cookies are effective on Android devices. But in iOS devices, third party cookies are disabled by default in safari browser. To overcome this, ad network can use invisible iframes write cookies via the website users visits( looks like first-party cookies). </p> <p>Another approach is to collect information disclosed by the browser itself to build up a fingerprint for that device. This is depends on the browser ( javascript enabled or not ) and how heavily the consumer uses the browser, accuracy over 94% is readily achieved.</p> <p>Another approach is to rely on domain specific persistent identifiers. ( <a href="http://www.truste.com/developer/?p=86" rel="nofollow">Original Source</a> )</p> <p><a href="http://www.bluecava.com/technology/the-platform/" rel="nofollow">Blue Cava</a> offers device fingerprinting platform for delivering the right online content and recognizing devices displaying good or bad behavior. If you are willing to pay for this service, please check this out. BlueCava also offers JavaScript client-side APIs for those who want more flexibility and integration options. To integrate, place the JavaScript in the HTML of the page the end user will consume, and it will call the BlueCava servers.</p>
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