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    <p>If you want to write once... you should choose the "The App Engine" but it's not free, it costs 48.000$/year with a max of 8 apps developed. The second option is the SmartTV Alliance SDK. The most mature SDK is the Samsung one, the LG one is good too but support from the manufacturer is not so good.</p> <p>HTML is surely the best promising technology but we should consider that the market is very fragmented now. The first manufacturer/platform that obtains an important role will own the entire (and growing) market.</p> <p>Actually the best options (in my opinion) are: - PlayJam: they have a big experience and they're the most advanced platform today, they're partnering Steam too - Google TV: it could become the Android of TVs... indeed, it's an Android-powered OS and LG, Samsung, Sony and Vizio already have a GoogleTV-device, Philips will add itself soon to the list.</p> <p>So far the only two options are Adobe AIR and HTML, what do you have to develop? We're developing some casual games and we use Adobe AIR <a href="http://www.youtube.com/watch?v=0e8cmy1Vmic" rel="noreferrer">http://www.youtube.com/watch?v=0e8cmy1Vmic</a> <a href="http://www.noriste.com/lg-smarttvs-adobe-air-3-0-and-app-test/" rel="noreferrer">http://www.noriste.com/lg-smarttvs-adobe-air-3-0-and-app-test/</a></p> <p>Some (maybe obvious) links:</p> <p>Samsung SDK - supports Java, HTML, Adobe AIR - samsungdforum.com</p> <p>LG SDK - supports HTML, Adobe AIR, Unity - developer.lgappstv.com</p> <p>Google TV SDK - supports Java, HTML, Adobe AIR, Unity - developers.google.com/tv/android</p> <p>SmartTV Alliance SDK (LG, Sharp, Philips) - supports HTML - smarttv-alliance.org</p> <p>NetTV SDK (Sharp, Philips) - supports HTML - yourappontv.com</p> <p>Roku SDK - supports C++, Unity - roku.com/developer</p> <p>PlayJam SDK - supports Adobe AIR, runs on LG and Samsung (they'll support HTML) - playjam.com</p> <p>TV App Engine - supports HTML and converts apps into native ones - tvappagency.com</p> <p>Marmalade - supports C/C++ and integrates the PlayJam APIs - madewithmarmalade.com</p> <p>Yahoo Connected TV - supports HTML - connectedtv.yahoo.com/developer</p> <p>Opera TV - supports HTML - dev.opera.com/tv</p>
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    1. COJust want to add that to give disruptive experience to your apps you can use this interaction technology: http://www.muzzley.com .
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