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    <p>The <strong>answer by @somori is incorrect</strong> -- but that is because the documentation on correctly marking up breadcrumbs with microdata / schema.org is widely incorrect. </p> <p>EACH breadcrumb needs to be declared with an itemprop property, you can't just wrap them with itemprop="breadcrumb" in the containing div or span and use <code>itemprop="child"</code> in the nested divs.</p> <p>More info here:</p> <p><a href="http://lists.w3.org/Archives/Public/public-vocabs/2012Jan/0016.html">http://lists.w3.org/Archives/Public/public-vocabs/2012Jan/0016.html</a></p> <p><strong>Do it like this, to get your breadcrumbs to show up in SERPs:</strong></p> <pre><code>&lt;div class="breadcrumb" itemscope itemtype="http://data-vocabulary.org/Breadcrumb"&gt; &lt;span class="breadcrumb-lead"&gt;YOU ARE HERE:&lt;/span&gt;&lt;a title="Go to %title%." href="%link%" class="%type%" itemprop="url"&gt;&lt;span itemprop="title"&gt;Homepage&lt;/span&gt;&lt;/a&gt; &lt;div itemprop="child" itemscope itemtype="http://data-vocabulary.org/Breadcrumb" style="display: inline;"&gt;&lt;a title="Go to %title%." href="%link%" class="%type%" itemprop="url"&gt;&lt;span itemprop="title"&gt;Category One&lt;/span&gt;&lt;/a&gt;&lt;/div&gt; &lt;div itemprop="child" itemscope itemtype="http://data-vocabulary.org/Breadcrumb" style="display: inline;"&gt;&lt;a title="Go to %title%." href="%link%" class="%type%" itemprop="url"&gt;&lt;span itemprop="title"&gt;Category Two&lt;/span&gt;&lt;/a&gt;&lt;/div&gt; &lt;/div&gt; </code></pre> <p>Then test in google structured data testing tool:</p> <p><a href="http://www.google.com/webmasters/tools/richsnippets">http://www.google.com/webmasters/tools/richsnippets</a></p>
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