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    <p>There are a vast array of tools to analyse user behaviour on a website. Ecommerce or otherwise. </p> <h2>Google analytics has options like:</h2> <ul> <li><a href="http://cutroni.com/blog/2012/02/09/pimping-out-google-analytics-for-ecommerce-websites/" rel="nofollow">Ecommerce</a></li> <li><a href="http://www.cardinalpath.com/advanced-google-analytics-e-commerce-tracking-just-in-time-for-the-holidays/" rel="nofollow">Ecommerce custom variables</a></li> <li><a href="http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/" rel="nofollow">Goals &amp; Funnels</a></li> <li><a href="http://cutroni.com/blog/2011/10/19/path-analysis-in-google-analytics-with-flow-visualization/" rel="nofollow">Goal flows</a> </li> </ul> <p>etc. which are useful in understanding things like drop off points, conversion rates, typical customer path and other shopper metrics.</p> <h2>Other analytics packages useful for ecommerce / website behaviour:</h2> <ul> <li><a href="http://clicktale.com" rel="nofollow">Clicktale</a></li> <li><a href="http://crazyegg.com" rel="nofollow">Crazy egg</a></li> <li><a href="http://getclicky.com" rel="nofollow">Getclicky</a></li> </ul> <p>and more. Some of these have a live / spy feature that allows you to see what users are doing realtime.</p> <p>And the best way is to actually watch a recording of your users behaviour complete with keystrokes and mouse clicks / movements. </p> <h2>User recording tools:</h2> <ul> <li><a href="http://www.mousestats.com/" rel="nofollow">MouseStats</a></li> <li><a href="http://ghostrec.com" rel="nofollow">Ghostrec</a></li> <li><a href="http://inspectlet.com" rel="nofollow">Inspectlet</a></li> <li><a href="http://mouseflow.com" rel="nofollow">Mouseflow</a></li> </ul> <p>Most of the above also do aggregated heatmaps and overlays to give you an insight into what users click most or what catches their eye etc.</p> <h2>Incremental improvement to your website:</h2> <p>A/B testing or multi-variate testing are all the rage now. With A/B testing be aware of <a href="http://52weeksofux.com/post/694598769/the-local-maximum" rel="nofollow">local maximum</a> and also avoid the <a href="http://www.getelastic.com/5-common-ab-multivariate-testing-mistakes/" rel="nofollow">common mistakes</a> people make with testing. Google content expirements (formerly known as google website optimizer) now is part of Google Analytics and you can use this to do testing.</p> <h3>References / more reading for analysing and setting up ecommerce user behaviour:</h3> <ul> <li><a href="http://ui-patterns.com/blog/Stalk-your-users-Clicktale-userfly-and-mouseflow-review" rel="nofollow">Stalking Users</a></li> <li><a href="http://www.slideshare.net/investni/driving-online-sales-craig-sullivan-22-march-2012" rel="nofollow">Driving online sales</a></li> </ul>
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