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    <p>I'm having exactly the same problem. It also started on 14th April 2012, bounce rates going up, new visits also, shortening Time on site and lowering pages per visit... Pageviews remain the same, which means that for some reason, users are 'losing' __utma cookie, responsible for tracking the user as unique.</p> <p>One thing I found interesting through GA - in my case this problem does not show for Opera 11.64. It holds its previous value of about 14% bounce rate. Other browsers (mainly new versions of Firefox and Chrome) went through the roof (bounce rate of 65-90%).</p> <p>I am talking about a website with couple of hundreds of thousands of visits... Tommorow I will try change a few things, and post back if I find anything useful.</p> <p>UPDATE</p> <p>I have updated the code to the new one</p> <pre><code>&lt;script type="text/javascript"&gt; var _gaq = _gaq || []; _gaq.push(['_setAccount', 'XX-XXXXXXXX-X']); _gaq.push(['_setDomainName', 'example.com']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); &lt;/script&gt; </code></pre> <p>instead of the old one</p> <pre><code>&lt;script type="text/javascript"&gt; var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); &lt;/script&gt; &lt;script type="text/javascript"&gt; try { var pageTracker = _gat._getTracker("XX-XXXXXXXX-X"); pageTracker._setDomainName(".example.com"); pageTracker._trackPageview(); } catch(err) {}&lt;/script&gt; </code></pre> <p>The difference in <code>_setDomainName</code> is that in new code it doesn't have the leading dot(.) in domain name, and there seems to be the problem with the old code. I must add that I'm not having any trouble with the other website that doesn't have <code>_setDomainName</code> part, and still is running the old code. I also found a blog post about the same problem: <a href="http://diegoscataglini.com/2010/08/17/118/google-analytics-setdomain-beware/" rel="nofollow">http://diegoscataglini.com/2010/08/17/118/google-analytics-setdomain-beware/</a></p> <p>Anyway, now things are back to normal. Bounce rate back to 11%, time on site going up as well as Pages / Visit. When you change the code cookies will be recreated for all users, making them new visitors coming directly to your site. In a day or two (depending on number of visits), as people use your site as they do normally, statistics go back to normal.</p> <p>I had to wait couple of days before reporting back, and I hope this will solve your problem too.</p>
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    1. CODid you find anything useful?
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      1. USMurat Çorlu
    2. COThanks for your reply! We have dot char on our setDomainName parameter too. But, we have a lot of subdomains and -I think- we must use dot char to track these subdomains correctly. Do you have some subdomains and can you track these subdomains correctly without dot char prefixed domain parameter?
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      1. USMurat Çorlu
    3. COI have just copied the tracking code from the GA admin page, where it is set that I want to track a domain with multiple subdomains and the code Google provides doesn't contain leading dot. I'm not tracking these subdomains separately, or having any filters by subdomain, but visits to these pages are in GA also. As you can see from the code I posted, we are not hosting the ga.js file, so that is not the reason for the high bounce rate.
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