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copied!<p>People don't expect a pop-up on hover - I'd definitely go with the click.</p> <p><strong>Edit / addition:</strong> think about the website you visit every day - text and pictures are (generally) static, and hovering, at most, changes the colour or add underline to a link, or displays a small menu of clickable links.</p> <p>When clicking on a link, you expect something to happen - a redirect to another page, a pop-up box with information, a form being submitted, etc.</p> <p>I'm not saying this is the best way to do things, but it <strong>is</strong> the way 99% of the web works, and asking users to deal with pop-up boxes on hovers or the like is a good way to turn them away. I know I personally don't read any pages with double-underlined links; it's a good indication that an accidental break in scrolling to read the content might end up with my mouse over a link with an advertisement tied to it.</p> <p>Having a little graphic beside clickable text, or otherwise denoting that clicking will lead to more information is a great way of providing contextual information without frustrating people. For most of the world, pop-ups without clicking still == advertisements or spyware.</p> <p><strong>Edit / clarification:</strong> I don't mean a pop-up in the <strong>new window</strong> sense, just a lightbox-style javascript pop-up. Don't take the user away from the page, and give them a very visible button to click to close the pop-up. I guess what I'm saying is that people don't expect something to happen without clicking, especially not if it's going to take up more space on the screen.</p>

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