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  1. POOpenGraph or Schema.org?
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    copied!<p>Just wondering whether you guys out there are favouring the OpenGraph protocol following markup like:</p> <pre class="lang-html prettyprint-override"><code>&lt;meta property="og:title" content="The Rock" /&gt; &lt;meta property="og:type" content="movie" /&gt; &lt;meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /&gt; </code></pre> <p>Or the Schema.org protocol with</p> <pre class="lang-html prettyprint-override"><code>&lt;div itemscope itemtype="http://schema.org/Product"&gt; &lt;span itemprop="name"&gt;Kenmore White 17" Microwave&lt;/span&gt; &lt;img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /&gt; &lt;div itemprop="aggregateRating" itemscope itemprop="http://schema.org/AggregateRating"&gt; </code></pre> <p>Which one should I integrate as I think only 1 is necessary ? [actually can you only integrate one or ?]</p> <p>Frankly, IMHO - I think OpenGraph is "less intrusive" to the total codebase - as it's easier to implement Partial Views [using ASP.NET MVC] whereas the Schema.org protocol requires [at least in my opinion] disruptive HTML add-ins across your code ?</p> <p><strong>Edit:</strong> Seems I ended up integrating both - not sure whether this is allowed but the documentation on Schema.org is unclear. Notably, <a href="http://schema.org/docs/faq.html#4">this link doesn't provide much info</a></p> <blockquote> <p>Q: <strong>How does schema.org relate to Facebook Open Graph?</strong> <br> Facebook Open Graph serves its purpose well, but it doesn't provide the detailed information search engines need to improve the user experience. <br><br>A single web page may have many components, and it may talk about more than one thing. If search engines understand the various components of a page, we can improve our presentation of the data. Even if you mark up your content using the Facebook Open Graph protocol, schema.org provides a mechanism for providing more detail about particular entities on the page. <br>For example, a page about a band could include any or all of the following: </p> <ul> <li>A list of albums</li> <li>A price for each album </li> <li>A list of songs for each album, along with a link to hear samples of each song </li> <li>A list of upcoming shows Bios of the band members</li> </ul> </blockquote> <p>So I assume that they are compatible together.</p>
 

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