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POHow does the Amazon Recommendation feature work?
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  1. POHow does the Amazon Recommendation feature work?
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    copied!<p>What technology goes in behind the screens of Amazon recommendation technology? I believe that Amazon recommendation is currently the best in the market, but how do they provide us with such relevant recommendations?</p> <p>Recently, we have been involved with similar recommendation kind of project, but would surely like to know about the in and outs of the Amazon recommendation technology from a technical standpoint. </p> <p>Any inputs would be highly appreciated. </p> <p><strong>Update:</strong></p> <p>This <a href="http://www.google.com/patents?id=dtp6AAAAEBAJ&amp;printsec=abstract&amp;zoom=4&amp;source=gbs_overview_r&amp;cad=0#v=onepage&amp;q=&amp;f=false" rel="noreferrer">patent</a> explains how personalized recommendations are done but it is not very technical, and so it would be really nice if some insights could be provided. </p> <p>From the comments of Dave, <a href="http://en.wikipedia.org/wiki/Affinity_analysis" rel="noreferrer">Affinity Analysis</a> forms the basis for such kind of Recommendation Engines. Also here are some good reads on the Topic</p> <ol> <li><a href="http://www.information-management.com/specialreports/20061031/1067598-1.html" rel="noreferrer">Demystifying Market Basket Analysis</a></li> <li><a href="http://people.revoledu.com/kardi/tutorial/MarketBasket/index.htm" rel="noreferrer">Market Basket Analysis</a></li> <li><a href="http://it.toolbox.com/blogs/enterprise-solutions/affinity-analysis-14726" rel="noreferrer">Affinity Analysis</a></li> </ol> <p><strong>Suggested Reading:</strong></p> <ol start="3"> <li><a href="http://rads.stackoverflow.com/amzn/click/1558604898" rel="noreferrer">Data Mining: Concepts and Technique</a></li> </ol>
 

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