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copied!<p>The reason you are having problems is because <strong>the_permalink()</strong> and <strong>the_title()</strong> do not return, they echo. Instead use <strong>get_permalink()</strong> and <strong>$post->post_title</strong>. Remember <strong>get_permalink()</strong> requires the post id ($post->ID) as a parameter. I know this is irritating and counter-intuitive, but it's how Wordpress works (see subjectivity in comments to this answer.)</p> <p>This explains why the second example works in your initial question. If you call function that prints from within a string, the echo will output before the end of the string.</p> <p>So this:</p> <pre><code>echo ' this should be before the link: '.the_permalink().' But it is not.'; </code></pre> <p>will not work as expected. Instead, it will output this:</p> <pre><code>http://example.com this should be before the link: But it is not. </code></pre> <p>In PHP you can use both single and double quotes. When I am building strings with HTML I generally begin the string with a single quote, that way, I can use HTML-compatible double quotes within the string without escaping.</p> <p><strong>So to round it up, it would look something like:</strong></p> <pre><code>echo '<li><a href="'.get_permalink($post->ID).'">'.$post->post_title.'</a></li>'; </code></pre> <p>Or as you originally requested, to simply escape them, put a backslash before the quote. Like so (the single quotes have been removed)</p> <pre><code>echo "<li><a href=\"".get_permalink($post->ID)."\">".$post->post_title."</a></li>"; </code></pre> <p>This is of course assuming you are calling this from <em>within the loop</em>, otherwise a bit more than this would be required to get the desired output.</p>

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